SMAC(SH:600073) 第一财经·2025-12-01 12:16Core Viewpoint - Shanghai Meilin is transforming its brand to appeal to younger consumers through innovative packaging and product offerings, positioning itself effectively in the competitive convenience food market [1] Group 1: Brand Transformation - Shanghai Meilin utilizes "black technology" packaging and a series of fresh-keeping products to resonate with younger consumers [1] - The company is actively pursuing a strategy of rejuvenation to adapt to changing consumer preferences and market dynamics [1] Group 2: Industry Recognition - Shanghai Meilin's parent company, Bright Meat Industry, has been recognized as a leading benchmark in food production and sales, winning the annual Seven Star Award at the 14th China Food Health Seven Star Awards [1] - This award signifies not only recognition for food safety and quality assurance but also serves as motivation for traditional brands to continuously innovate and revitalize [1]