21世纪经济报道·2025-12-02 06:06Core Viewpoint - The article emphasizes that Guangfa Securities has successfully transformed its wealth management approach by prioritizing client interests over sales-driven strategies, leading to significant market recognition and growth in revenue and product performance [1][3][5]. Group 1: Transformation Strategy - Guangfa Securities initiated a transformation in 2016, shifting from a sales-oriented model to a client-centric approach, with the motto "making money for clients" embedded in its corporate culture [3][5]. - The company has established a tiered training system for its advisory team, resulting in over 4,700 advisors by Q3 2025, ranking second in the industry [3][5]. - In 2018, Guangfa introduced a three-tier product screening mechanism to ensure high asset quality, and in 2023, it launched the "Qiji" series of asset allocation solutions [3][4]. Group 2: Three-Pronged Strategy - The transformation is guided by the "Three-Pronged" strategy: Solution-oriented, Buy-side Advisory, and Asset Allocation [4][5]. - "Solution-oriented" focuses on providing tailored strategies based on client life-cycle needs, while "Buy-side Advisory" shifts the focus from sales volume to client account performance and satisfaction [4][5]. - "Asset Allocation" emphasizes diversified investment across various assets and markets, utilizing macroeconomic analysis and quantitative models to optimize returns [4][5]. Group 3: Market Performance and Recognition - By the end of Q3 2025, Guangfa's financial product distribution scale exceeded 3.5 trillion yuan, reflecting a 30% increase from the previous year, demonstrating simultaneous growth in scale and efficiency [5]. - The "Qiji" series solutions have shown a profitability rate exceeding 95% for clients holding positions for over three months [5]. - Guangfa Securities has consistently ranked first in product returns among major platforms, with a long-term success rate exceeding 70% in selecting outperforming products [5]. Group 4: Client-Centric Approach - The company has significantly improved client satisfaction with its advisory services, showcasing the effectiveness of its client-centered model [6]. - Guangfa Securities views wealth management as a "trust project," continuously optimizing its service offerings to act as a "private wealth manager" for families [8]. - The firm aims to leverage buy-side advisory and asset allocation to support long-term wealth growth for Chinese families, setting a replicable standard for high-quality industry development [8].