日经中文网·2025-12-02 08:00Core Viewpoint - BYD is leading the global market in plug-in hybrid vehicles (PHV), with its model "Sea Lion 6" being the top-selling SUV in this category, priced competitively in Japan [2][9]. Group 1: Market Performance - In the global PHV sales from January to October, BYD accounted for approximately 30% of the total 6.25 million units sold [9]. - The "Sea Lion 6" is priced at 3,982,000 yen (approximately 180,900 RMB), making it one of the most affordable options in the Japanese market for plug-in hybrid SUVs [5][6]. - BYD's sales in Japan increased by 64% year-on-year, reaching 3,298 units, although it still trails behind competitors like Mercedes-Benz and Tesla [12]. Group 2: Product Features - The "Sea Lion 6" offers a fuel efficiency of 22.4 km/L, outperforming competitors such as Mitsubishi's "Outlander PHEV" and Toyota's "Harrier" [5][12]. - The vehicle has been designed with enhanced passenger comfort in mind, incorporating feedback from Japanese consumers regarding rear seat comfort and vibration [10]. - It includes advanced driver assistance features, such as three millimeter-wave radars and a high-resolution camera for obstacle detection [12]. Group 3: Strategic Positioning - BYD aims to activate the electric vehicle market globally through its competitive EV and PHV offerings, marking its first entry into the PHV segment in Japan [4][9]. - The company is increasing its export ratio of PHVs to Europe, where these vehicles are not subject to additional tariffs imposed on Chinese EVs [13]. - Success in the Japanese market, particularly with PHVs, is crucial for BYD to enhance its presence and compete effectively against established brands [13].