Group 1 - The core viewpoint of the article highlights the contrasting dynamics in the U.S. consumer market during the holiday shopping season, with record online spending but concerns over the quality of growth due to inflation and reduced purchasing volume [1][5][10] - Adobe Analytics reported that online spending on Black Friday reached a record $11.8 billion, a year-on-year increase of 9.1%, while in-store sales saw a modest growth of 1.7% [1][5] - The average selling price increased by 7%, leading to a decrease in the number of items purchased per transaction, which fell by 2% year-on-year [5][8] Group 2 - High-income consumers are driving luxury and high-end product sales, while middle and low-income households are facing pressures from inflation and a weak job market [5][10] - The use of AI-driven shopping tools surged, with a reported 805% increase in AI-driven visits to retail websites compared to the previous year, indicating a shift in consumer behavior towards online shopping [6][10] - The holiday shopping season reflects a K-shaped economic recovery, where spending patterns diverge significantly between high-income and low-income consumers [5][10] Group 3 - The overall consumer spending environment is challenged by high inflation, rising unemployment rates, and elevated interest rates, which are expected to suppress future consumption growth [8][9][10] - Despite the resilience shown in short-term consumer spending, long-term growth potential may weaken due to declining purchasing power and a cooling labor market [10][12] - The Federal Reserve faces a dual challenge of managing inflation while addressing rising unemployment, leading to uncertainty in monetary policy direction [12][13]
美国黑周五线上消费创新高,但消费者倾向降级消费
21世纪经济报道·2025-12-02 11:55