整治网络直播打赏乱象，超7.3万个违规直播间已被处置

Core Viewpoint - The article discusses the ongoing "Clear and Rectify the Chaos in Online Live Streaming Rewards" initiative, highlighting the efforts made by the Central Cyberspace Administration to regulate and improve the online live streaming reward ecosystem, addressing issues such as vulgar content, false personas, and irrational user behavior [1][2]. Group 1: Regulatory Actions - Over the past month, the initiative has led to the closure of more than 73,000 non-compliant live streaming rooms and over 24,000 accounts, with 28 governance announcements and typical case studies published to deter bad practices [1] - The initiative has significantly improved the ecosystem in areas like entertainment group broadcasts, effectively curbing behaviors such as competitive tipping and deceptive rewards [1] Group 2: Platform Responsibilities - Various platforms, including Douyin, Kuaishou, and Douyu, have strengthened their management of live streaming rewards by refining content management and auditing standards [2] - Tencent has developed advanced detection models to identify vulgar behaviors, while Momo has optimized ranking rules to prevent malicious ranking through irrational tipping [2] - Other platforms like Inke and Xiaohongshu have implemented measures such as cooling-off periods for large tips and reminders to encourage rational consumption [2] Group 3: Future Directions - The Central Cyberspace Administration will continue to enforce platform responsibilities, urging deeper rectification of online live streaming reward issues and the establishment of a long-term governance mechanism [2]