投中网·2025-12-03 09:30Core Viewpoint - The article discusses the transformation of the Chinese snack food industry, particularly the trend of traditional snack brands, such as Huo Shang Huo and others, shifting towards a fast-food model to adapt to changing consumer preferences and market conditions [4][11]. Group 1: Industry Trends - Huo Shang Huo has opened a new hot marinated food store in Nanchang, which deviates from the traditional takeout model by offering a dine-in experience with tables and chairs [6][7]. - Major brands like Zhou Hei Ya and Jue Wei are expanding their product lines to include staple foods like rice and noodles, aiming to enter the highly competitive fast-food market [4][11]. - The overall growth of the marinated food sector is slowing, with a projected market size of 157.3 billion yuan in 2024, reflecting a decrease in growth rate from 4.8% in 2023 to 3.7% [13]. Group 2: Company Strategies - Huo Shang Huo's new hot marinated food store features a simplified product line with over 30 SKUs, compared to more than 50 in traditional stores, and offers value-driven meal combinations [7][8]. - The company has seen a decline in store numbers from 4,627 in 2020 to 2,898 in the first half of this year, with total revenue for the first three quarters of this year at 1.379 billion yuan, down 5.08% year-on-year [12]. - Other brands are also innovating; for instance, Jue Wei has launched a new store concept that includes a variety of food options and lower-priced items, while Zhou Hei Ya has introduced a sub-brand focusing on fast-casual dining [14][15].