知名服装品牌停运线上店铺，或将彻底退出中国市场

Core Viewpoint - The French fashion brand Etam has announced the closure of its Tmall flagship store effective November 30, 2025, indicating a significant business adjustment and potential complete withdrawal from the Chinese market after 31 years of operation [3][6]. Group 1: Business Operations - Etam's decision to close its Tmall store follows a history of downsizing in the Chinese market, where it had previously sold off its ready-to-wear business in 2018 and retained only its lingerie segment [3][8]. - The brand had already ceased physical store operations in China by 2020, and the closure of the online store marks the end of its presence in the market [3][8]. - Prior to the closure, Etam began a clearance sale in October 2025, but faced customer complaints regarding order fulfillment issues [7]. Group 2: Market Presence - Etam entered the Chinese market in 1994, opening its first store in Shanghai and rapidly expanding to 723 stores within two years, achieving annual sales exceeding 900 million yuan [8]. - By June 30, 2014, Etam had 3,083 stores in China, contributing to a global total of 4,246 stores [8]. - The brand introduced its lingerie line to China in 2015, but subsequently experienced declining performance, leading to store closures and financial losses [8].