21社论丨推动消费向多元融合生态转型

Core Viewpoint - The article discusses the recent announcement by the Ministry of Finance and the Ministry of Commerce regarding the support for around 50 cities to pilot new consumption models, aiming to enhance domestic demand and respond to the upgrading of consumption structures [1][2]. Group 1: Policy Framework - The new policy framework focuses on three dimensions: new business formats, new models, and new scenarios, emphasizing the need for fiscal support to guide local exploration in digitalization, intelligence, and integration [1][2]. - The policy aims to break through the limitations of traditional consumption promotion measures by providing support in three key areas: pioneering economy, diversified service consumption scenarios, and cross-industry collaborations with well-known IPs [1][2]. Group 2: Funding Allocation - The central government will implement a tiered subsidy system based on city size, with funds distributed in two batches linked to performance evaluation results, ensuring efficient use of fiscal resources [2]. - This design considers the differences in city capabilities and establishes a dynamic adjustment mechanism to avoid issues related to superficial compliance [2]. Group 3: Pilot City Selection - The selection of 50 pilot cities balances leadership and equity, including four direct-controlled municipalities, five separately planned cities, and 41 other cities, leveraging the advantages of large cities while incorporating key regional cities [2][3]. - The diverse layout of pilot cities is expected to create replicable and scalable experiences, promoting a multi-layered consumption upgrade across the country [2][3]. Group 4: Differentiated Strategies - Different levels of cities are encouraged to adopt differentiated strategies based on their comparative advantages, avoiding homogeneous competition and fostering a diverse new consumption landscape [3]. - Direct-controlled and separately planned cities should focus on attracting high-quality consumption resources and enhancing global influence, while provincial capitals and regional centers should act as consumption hubs integrating local advantages [3][4]. Group 5: Sustainable Development - The pilot program aims to construct a policy system that fosters innovation, industry, and regional collaboration, with success hinging on cities choosing differentiated paths and leveraging technology and innovative mechanisms for sustainable development [4]. - This initiative is expected to not only boost consumption in the short term but also explore replicable experiences for a long-term mechanism to expand domestic demand, facilitating a transition to a multi-faceted consumption ecosystem [4].