雪假激发延边景区预订热度增长超240%

Core Viewpoint - The article highlights the rapid growth of the ice and snow tourism industry in China, transforming from a seasonal niche to a significant economic driver, supported by policy initiatives and market innovations [3]. Group 1: Market Trends - The introduction of the "snow holiday" in Jilin Province from December 3 to 7, 2025, aims to promote ice and snow sports among students and boost local tourism [5]. - Booking data from Tongcheng Travel indicates a significant increase in local tourism during the "snow holiday," with a week-on-week rise of over 650% in bookings for one to three-day tours [6]. - The number of ski resorts in China has reached 748, with winter ski visits surpassing 26.05 million, marking a year-on-year growth of 12.9% [6]. Group 2: Consumer Behavior - Popular destinations for ice and snow tourism include Harbin, Beijing, and Changchun, with southern users making up nearly 70% of bookings, indicating a strong interest in "northward snow chasing" [9]. - The trend shows a shift from one-day trips to longer stays, with hotel bookings for two-night stays increasing by 5% and three to four-night stays by 3% [10]. - The demand for diverse experiences beyond skiing is growing, with tourists seeking comprehensive vacation experiences that include leisure and entertainment [10]. Group 3: Industry Development - The ice and snow industry is evolving towards more inclusive and innovative models, with a notable increase in bookings for mid-sized ski resorts, which have seen a year-on-year rise of 260% [11]. - Smaller cities like Heihe and Yichun are leveraging partnerships with travel platforms to develop unique winter tourism destinations, showcasing a trend towards differentiated and specialized offerings [11]. - The inbound ice and snow tourism market is experiencing explosive growth, with orders nearly doubling year-on-year, particularly from Southeast Asian markets [11][12].