Core Viewpoint - The electric bicycle industry in China is undergoing a significant transition as the new national standards are implemented, leading to a phase of replacement where old models are being phased out and new models are being introduced [1][2]. Group 1: Market Transition - The new national standards for electric bicycles officially took effect on December 1, 2023, prohibiting the sale of old standard models [2]. - Many dealers are experiencing an "empty window" period with no new stock available, while some consumers express dissatisfaction with the new models' functionality compared to the old ones [2][5]. - The new models are reported to have limited styles and higher starting prices, with some dealers hesitant to stock them until sales performance is confirmed [8][7]. Group 2: Consumer Concerns - Consumers have raised concerns about the new models lacking features such as storage space and the ability to carry passengers, which were available in the old models [12][11]. - Misconceptions about the new standards, such as restrictions on carrying children, have been clarified, indicating that many new models can still accommodate child safety seats [14][10]. Group 3: Company Responses - Companies like Aima Technology are adjusting their production strategies in response to the new standards, including shutting down old production lines and shifting capacity to new facilities [20]. - Aima's financial performance has shown stagnation, with revenue growth rates significantly lower than in previous years, raising concerns about future growth under the new regulations [24][25]. - In contrast, Ninebot Company is diversifying its product lines and maintaining strong growth in electric motorcycle sales, which are not affected by the new standards [26][27]. Group 4: Industry Outlook - The introduction of new standards is seen as a catalyst for the electric bicycle industry's upgrade, shifting from initial purchase demand to replacement demand as the market matures [32]. - The overall market growth is expected to be driven by increasing short-distance travel needs, policy-driven compliance vehicle replacements, and the upgrade of aging vehicles [32].
涨价、限速、可带娃,3.8亿骑行大军“安保升级”
阿尔法工场研究院·2025-12-05 00:07