399元一节课狂赚百万，谁在做向太伊能静们的“电子闺蜜”？

Core Viewpoint - The article discusses the emerging trend of female celebrities, such as Xiang Tai, Yi Nengjing, and Huo Wenxi, selling online courses focused on personal growth, wealth, marriage, and family issues, marking a shift from traditional skill-based courses to more personal narrative-driven content [4][5][15]. Group 1: Course Offerings and Sales - Xiang Tai's course, "Xiang Tai's Girlfriend Circle: High-Energy Women's Growth Course," has sold 17,394 copies at a price of 399 yuan each, generating nearly 7 million yuan in revenue [6]. - The course includes 23 recorded sessions and a special "girlfriend card" for exclusive monthly live sessions, indicating a blend of recorded and live content [6][7]. - Other celebrities like Yi Nengjing and Huo Wenxi have also launched similar courses, with sales reaching the hundred-thousand level, particularly excelling on platforms like Douyin [9][15]. Group 2: Marketing and Business Model - The marketing strategy involves creating a persona around the celebrities, with courses designed to attract users through relatable personal stories and high-quality production [11][17]. - The initial low-priced courses serve as a lead generation tool, with the ultimate goal of converting users to higher-priced offline events, such as exclusive workshops and private meetings [11][16]. - The operational model includes partnerships with service providers for course production, with costs ranging from thousands to tens of thousands of yuan depending on the production quality [11][12]. Group 3: User Engagement and Community Building - The courses are not just about content delivery; they also aim to build communities where users can share experiences and support each other, particularly among women facing similar life challenges [8][17]. - Yi Nengjing's courses tap into the growing "healing economy," creating a community that invites professionals like psychologists and wellness coaches to enhance the user experience [17]. - Users perceive these courses as a form of emotional support or "spiritual massage," indicating a shift towards courses that address psychological and emotional needs rather than just practical skills [17].