新华社发文：“大字吸睛、小字免责”，这样的小把戏该退场了

Core Viewpoint - The article highlights the deceptive advertising practices of companies that use large, eye-catching text to attract consumers while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [3][7]. Group 1: Advertising Practices - Companies often employ the "big text attracts attention, small text exempts responsibility" strategy, which has been summarized by the media as "three blows" [4]. - Examples include a smartphone brand claiming to be the "king of backlighting" while stating in small print that this is merely a design goal, raising questions about the integrity of such claims [5]. - Another example involves a clothing brand promoting itself as the global sales leader for three consecutive years, with the small print indicating that the data source is from a survey conducted in August 2023, which seems misleading [5]. Group 2: Consumer Impact - This advertising tactic can lead to consumer rights violations, as consumers may easily fall into traps set by misleading large print [6]. - Consumers may develop distrust towards brands that engage in such practices, leading to cautious spending and reluctance to purchase [7]. - When consumers seek to defend their rights after feeling deceived, companies often use the small print as a defense, resulting in disputes and complicating the consumer's ability to seek redress [6][7]. Group 3: Industry Consequences - The prevalence of the "big text, small text" phenomenon is increasing, raising concerns about the integrity of the market [7]. - Companies relying on such deceptive tactics for short-term gains risk damaging their long-term reputation, as negative public sentiment can quickly erode years of goodwill [7]. - The widespread use of small print disclaimers can lead to a situation where honest companies are driven out of the market by those engaging in dishonest practices [7]. Group 4: Regulatory Recommendations - The article calls for a collaborative effort to address the "big-small text trap," emphasizing the need for clear standards regarding the presentation of core product information [8]. - It suggests that advertising should be truthful and clear, with a focus on making disclaimers easily noticeable to consumers [8]. - Strengthening enforcement against misleading advertising, particularly in high-risk sectors like automotive, finance, and food, is essential to ensure compliance and protect consumers [8].