新华社：“大字吸睛、小字免责”，这样的小把戏该退场了

Core Viewpoint - The article criticizes the advertising tactic of using large eye-catching text for promotions while hiding important disclaimers in small print, which misleads consumers and undermines trust in the market [2][5][8] Group 1: Advertising Tactics - Some brands employ the tactic of "big words attract attention, small words disclaim," which has been summarized by the media as "three blows" [3] - Examples include a smartphone brand claiming to be the "king of backlight" while stating in small print that this is merely a design goal, raising questions about the integrity of such claims [4] - A clothing brand boasts of being the "global sales leader" for three consecutive years, with small print indicating that the data is based on a survey from August 2023, which seems implausible [4] Group 2: Consumer Impact - This advertising strategy creates a "text trap" that can harm consumers, leading them to feel deceived and distrustful of brands that use such tactics [5][6] - Consumers may find it difficult to notice the small print disclaimers, which are often placed in inconspicuous locations, making it challenging to hold companies accountable for misleading claims [6][7] - The prevalence of this tactic can lead to increased consumer disputes when individuals seek to assert their rights after feeling misled [7] Group 3: Legal and Regulatory Aspects - The article emphasizes that disclaimers in small print do not absolve companies from responsibility, as advertising laws require clarity and truthfulness [8] - Courts often judge based on the "general attention" of ordinary consumers, meaning that hidden disclaimers can serve as evidence of false advertising or fraud [8] - There is a call for regulatory bodies to enforce standards that ensure core product features, pricing, and promotional conditions are clearly communicated to consumers [8]