财联社·2025-12-05 09:19Core Viewpoint - BYD's domestic market sales have declined for several consecutive months, attributed to reduced technological leadership and increasing market competition, while overseas sales have surged significantly [2][5]. Sales Performance - In November, BYD sold 480,000 new energy vehicles, a year-on-year decrease of 5.3%, but a month-on-month increase of 8.7%. The domestic sales for the same month were 343,000 units, marking a continuous decline for seven months [2]. - From January to November, BYD's cumulative sales of passenger vehicles reached 4.1306 million units, a year-on-year increase of 10.41%. However, excluding overseas sales, domestic sales showed a slight decline of 4.8% [2]. Product Segmentation - For the first eleven months of the year, BYD's pure electric and plug-in hybrid vehicles each accounted for approximately 50% of total sales, with pure electric vehicle sales reaching 2.066 million units and plug-in hybrids at 2.0646 million units [4]. - Pure electric vehicle sales have shown consistent year-on-year growth for eleven consecutive months, while plug-in hybrid sales have faced challenges, declining for eight consecutive months [4]. Market Dynamics - The overall market for new energy passenger vehicles in China saw retail sales of 1.282 million units in October, a year-on-year increase of 7.3%, with a penetration rate exceeding 57%. However, plug-in hybrid sales fell by 10.3% year-on-year [4]. - Increased competition in the plug-in hybrid segment is attributed to the entry of various domestic and joint venture brands, intensifying market dynamics [4][5]. International Expansion - BYD's overseas sales reached 912,900 units from January to November, a remarkable year-on-year increase of 153.58%. The company is expanding its international presence with new models tailored for markets like Japan [5]. - The company is investing in production facilities in countries such as Turkey and Brazil, anticipating rapid growth in overseas markets, particularly in Europe and Southeast Asia [5]. Technological Advancements - BYD plans to accelerate the "technology parity" strategy, with expectations to introduce advanced technologies to more affordable models by 2026 [5]. - The company aims to enhance its competitive edge by leveraging its engineering team of 120,000 to drive technological breakthroughs [2].