凤集食品集团亮相四川蛋鸡业分会，全产业链高标准实践引领行业品质升级

Core Viewpoint - The conference focused on the theme of "Enhancing Production Efficiency and Empowering Brands," aiming to explore high-quality development paths for the egg industry in the context of new challenges and opportunities [1][5][16]. Group 1: Industry Development and Standards - The Sichuan Provincial Livestock Association's Egg Industry Branch will initiate the formulation of two group standards: "Sichuan Quality Fresh Eggs" and "Production Specifications for Sichuan Quality Fresh Eggs" to unify quality indicators and production norms, thereby enhancing the value of "Sichuan Eggs" [3]. - The president of the Sichuan Provincial Livestock Association emphasized the need to leverage national-level advantageous industrial cluster projects to focus on improving production capacity, quality, standards, marketing, and risk control, thereby promoting high-quality industry development [5]. Group 2: Company Insights and Practices - Fengji Food Group shared its practical experience in digitalized farming, brand operation, and industry chain collaboration, providing a valuable reference for the industry [1][16]. - The chairman of Fengji Food Group highlighted the company's strategic investment of 2 billion yuan in collaboration with the government to introduce advanced international equipment and intelligent systems, build modern breeding bases, and enhance the entire industry chain [9]. - Fengji's brand "Fengnike" focuses on high-quality breeding by introducing international breeds and establishing strict biosecurity and testing systems to ensure the health of chicks, laying a solid foundation for high-quality egg production [9]. Group 3: Brand Building and Market Strategy - Fengji Food Group's strategy includes extensive offline tasting events across over 200 cities and targeted online marketing through platforms like Xiaohongshu, effectively linking consumers' perceptions of high-quality eggs with the brand [10]. - The company aims to lead a quality revolution in the egg industry by restructuring its value chain around consumer needs and maintaining effective communication strategies [13]. Group 4: Conference Highlights and Discussions - The roundtable discussion addressed the topic of how Sichuan enterprises can enhance production capacity, improve internal capabilities, and seek development at a new starting point, providing diverse insights for local businesses [14]. - The conference provided a comprehensive examination and forward-looking perspective on the egg industry, emphasizing the importance of brand building, value enhancement, and industry upgrading [16].