经济观察报·2025-12-06 08:10Core Viewpoint - The entry of leading photovoltaic companies into the energy storage sector is a strategic response to industry pressures and a shift towards integrated energy solutions, highlighting the growing importance of energy storage in the renewable energy landscape [1][10]. Group 1: Industry Trends - The frequency of discussions around "energy storage" has significantly increased, indicating a shift in focus among photovoltaic companies from traditional products to energy storage solutions [2]. - Major players in the photovoltaic sector, including LONGi Green Energy, Trina Solar, and JinkoSolar, have all made moves into the energy storage market, seeking new growth opportunities amid competitive pressures [3][5]. - The energy storage market is seen as a critical component of the renewable energy system, transitioning from policy-driven to market-driven growth [10][11]. Group 2: Company Strategies - LONGi Green Energy's acquisition of a controlling stake in Suzhou Jingkong Energy Technology Co., Ltd. marks its formal entry into the energy storage sector, aiming to leverage existing technologies and market resources [5]. - Trina Solar has been an early entrant into the energy storage market, with significant investments in research and development since 2015, leading to a substantial increase in its energy storage shipments [7]. - JinkoSolar and JA Solar have also made strategic moves into energy storage, with JinkoSolar targeting a shipment goal of 6 GWh for 2025, primarily in high-profit overseas markets [8][20]. Group 3: Market Dynamics - The global photovoltaic market is experiencing a slowdown, with projections indicating a decrease in new installations, which is prompting companies to diversify into energy storage as a new growth avenue [14][15]. - The demand for energy storage is driven by the need for grid stability and the integration of renewable energy sources, with significant growth expected in both domestic and international markets [11][19]. - The Chinese government has set ambitious targets for energy storage capacity, aiming for over 180 GW by 2027, which is expected to further stimulate market growth [19]. Group 4: Investment and Growth Potential - Energy storage is viewed as a "second growth curve" for leading photovoltaic companies, with expectations that it will become a standard component of renewable energy projects in the next 3 to 5 years [19][20]. - Companies are leveraging their existing brand and market presence to integrate energy storage solutions into their offerings, enhancing their competitive edge and addressing market demands [12][20]. - The transition to energy storage is seen as a necessary evolution for companies to maintain relevance and profitability in a changing energy landscape [10][12].