大雪・“脆皮”年轻人，带火养生经济

Core Viewpoint - The article discusses the rising trend of health and wellness consumption among young people in China, driven by increasing health awareness and the integration of traditional Chinese medicine concepts into modern lifestyles [2][3]. Group 1: Health Consumption Trends - During the "Double Eleven" shopping festival, the total sales of nutritional and health products reached 23.8 billion yuan, with over 2,500 health brands on JD experiencing a doubling in sales [4]. - Approximately 42% of millennials in China prioritize health management, and 47% of young people frequently purchase health products or services, establishing a stable consumption habit [4][8]. - The spending range for health products shows that 26% of young consumers spend between 3,000 to 5,000 yuan annually on health [6]. Group 2: Traditional Chinese Medicine and Health Products - The "medicine and food homology" market has grown significantly, with a market size exceeding 20 billion yuan and a year-on-year growth of 22.3% [8]. - The popularity of health teas that combine traditional Chinese medicinal ingredients with modern beverages is on the rise, attracting a younger audience [8][11]. - The health economy is expanding into various daily life scenarios, with a 100% year-on-year increase in health-related posts on social media platforms like Xiaohongshu [12][15]. Group 3: Industry Challenges and Future Outlook - The health economy is experiencing rapid growth, but issues such as concept speculation, exaggerated efficacy claims, and lack of standards need to be addressed for sustainable development [15]. - The integration of traditional health wisdom with modern lifestyles is driving growth in health drinks, nutritional supplements, and health services, reflecting a national awakening in health consciousness [15].