全年票房,破500亿元无悬念!
新华网财经·2025-12-07 04:59

Group 1 - The movie "Zootopia 2" has generated significant box office success, surpassing 2.5 billion yuan, setting records for imported animated films in China [1] - The 2025 total box office has exceeded 49.1 billion yuan, with projections indicating it will surpass 50 billion yuan by year-end [1] - The current holiday season has seen over 50 films scheduled for release, showcasing a diverse range of genres and themes [1] Group 2 - The popularity of "Zootopia 2" has led to a surge in sales of related merchandise, particularly in Yiwu, where products like keychains and plush toys are selling out quickly [2][3] - Some plush toys related to the film are priced between 15 to 40 yuan at the factory level, but retail prices can be significantly higher [7] - Merchants in Yiwu have reported that orders for "Zootopia 2" merchandise are booked until April of the following year, indicating strong demand [9] Group 3 - The increase in sales is attributed to merchants' proactive strategies, with some having secured sales rights and coordinated with factories well in advance of the film's release [11] - In the first week of the film's release, searches for "Zootopia" related keywords increased by 225%, with toy and instrument categories seeing a 670% rise in sales [13] - The integration of intellectual property (IP) into products has significantly enhanced profit margins, with some products seeing a profit increase of 20-30% [15] Group 4 - The Chinese film market is experiencing a notable year for animated films, with "Zootopia 2" contributing to a series of successful releases throughout the year [17] - For established IP operators, box office revenue is just the beginning, as they leverage the IP to drive broader revenue opportunities [17]