褚时健之子接班七载，年卖甜橙4个亿

Core Viewpoint - The article discusses the evolution and management strategies of Chushi Agriculture, particularly under the leadership of Chu Yibin, who has taken over from his father, Chu Shijian, focusing on quality control and modernization in the production of Chuan oranges [5][9]. Group 1: Company Overview - Chushi Agriculture, founded by Chu Shijian, has developed a reputation for its high-quality Chuan oranges, which are in high demand but often face supply shortages [7][9]. - Under Chu Yibin's management, the sales scale has increased from approximately 100 million to 400-500 million, marking a fourfold growth [19]. - The company operates four bases, with plans to enhance production efficiency and quality through technological advancements and strategic planning [22][25]. Group 2: Management and Strategy - Chu Yibin has implemented new planting techniques, increasing tree density to optimize sunlight and nutrient absorption, which has led to improved fruit quality [15][19]. - The company has introduced a dual-brand strategy with Chuan oranges and Yun Guan oranges, the latter being a new variety developed by Chu Yibin [18]. - The management emphasizes quality control through technological means, including the use of industrial instruments for measuring fruit quality and implementing a blind taste test to ensure consumer satisfaction [28][32]. Group 3: Future Plans and Succession - Chu Yibin plans to retire at 70, expressing a desire to transition the company into a modern agricultural enterprise that relies on systems and data rather than individual reputation [42][48]. - The company is focusing on talent development, with a training center established to cultivate future leaders, and is exploring shared value creation with local farmers [50][52]. - Chu Yibin aims to maintain the brand's legacy while adapting to modern agricultural practices, ensuring that the company remains competitive in the future [56].