鼓励使用兴奋剂打破记录，被广泛谴责的「增强运动会」为何出现？

Core Viewpoint - The article discusses the controversial launch of the Enhanced Games, a new sports event that encourages the use of performance-enhancing drugs, aiming to challenge traditional sports norms and capitalize on the growing longevity economy [4][5][9]. Group 1: Enhanced Games Overview - The Enhanced Games will take place in May 2024 in Las Vegas, featuring swimming, sprinting, and weightlifting, with athletes competing based on their chromosomal groups rather than traditional gender categories [4]. - Athletes can earn $500,000 for winning and an additional $1 million for breaking world records, with the option to compete as "natural" athletes without drugs [4][11]. - The event is spearheaded by Aron D'Souza, a lawyer and entrepreneur, with backing from notable investors including Peter Thiel and Christian Angermayer [5][9]. Group 2: Longevity Economy - The concept of Longevity has evolved from a demographic metric to a focus on extending healthy lifespans, with significant investments flowing into related startups and research [6][7]. - Over $18 billion has been invested in longevity-focused companies from 2021 to 2023, indicating a robust market potential [7][9]. - Enhanced Games aims to leverage this trend by offering a platform for health optimization products alongside the sports event [9]. Group 3: Business Model and Marketing Strategy - The Enhanced Games is not just a sports event but a marketing strategy to promote a range of FDA-approved medications and health services through a subscription model [9][10]. - The founders aim to replicate Red Bull's successful sports marketing model, creating a multi-revenue stream from events, products, and media rights [10]. - The company has already raised millions in funding and attracted interest from media outlets for broadcasting the event [10]. Group 4: Athlete Participation and Economic Factors - Despite widespread criticism, many athletes, particularly those past their peak, are drawn to the financial incentives offered by the Enhanced Games [11][12]. - Athletes like Greek swimmer Kristian Gkolomeev have expressed the dilemma of choosing between pursuing traditional Olympic glory and the lucrative opportunities presented by the Enhanced Games [12].