中产大撤退

Core Viewpoint - The rise of Jiangxi cuisine in major cities reflects a significant shift in consumer preferences, driven by economic pressures and a desire for authenticity and value in dining experiences [8][11][56]. Group 1: Changes in Dining Preferences - Traditional high-end restaurants are experiencing a decline, with many closing down, as consumers seek more affordable and genuine dining options [15][44]. - Jiangxi cuisine has seen a 42% increase in orders, becoming the most popular choice among consumers, indicating a shift towards regional and less pretentious food [9][10]. - The appeal of Jiangxi cuisine lies in its fresh preparation methods and affordability, with average meal costs ranging from 40 to 70 yuan, making it accessible for the working class [25][56]. Group 2: Societal and Economic Context - The article discusses the emergence of a "dumbbell-shaped" society in China, characterized by a small elite and a large lower class, contrasting with the previously envisioned "spindle-shaped" society [35][36]. - Many individuals who once identified as middle class are now facing economic challenges, leading to a retreat from luxury dining to more budget-friendly options [43][46]. - The economic downturn has resulted in a significant decline in consumer confidence, with many individuals prioritizing basic needs over luxury experiences [40][41]. Group 3: Psychological and Emotional Factors - Jiangxi cuisine serves as an emotional outlet for consumers, providing a sense of comfort and a way to cope with the stresses of modern life [26][30]. - The intense flavors of Jiangxi dishes are seen as a form of catharsis, allowing individuals to momentarily escape their daily pressures [28][30]. - The shift towards practical and satisfying meals reflects a broader change in consumer mindset, moving away from status-driven consumption to a focus on genuine enjoyment and utility [50][56].