知名App突然宣布，暂停！

Core Viewpoint - Xiaohongshu announced the suspension of the "Xiaohong Card" trial operation starting January 1, 2026, due to insufficient preparation to meet user demands for local lifestyle services [2][3]. Summary by Sections Announcement of Suspension - The Xiaohong Card team stated that the service will be suspended because it did not meet user expectations for richness and convenience in local lifestyle offerings [3][5]. - All cardholders will continue to enjoy full benefits until December 31, 2025, after which the cards will automatically become invalid, and users will receive a full refund without needing to take any action [3]. Background and Initial Launch - The Xiaohong Card was launched during the "Street Life Festival" in September 2023, aimed at being a "one-card solution for selected dining and entertainment," with an annual fee of 168 yuan [2]. - The card was initially available in Shanghai, Hangzhou, and Guangzhou, offering benefits such as discounts at selected stores and exclusive activities [2]. Market Context and Challenges - Xiaohongshu faces significant competition in the local lifestyle sector from major players like Meituan, Douyin, and Alibaba, which raises concerns about its market viability [2]. - Key challenges include managing operational costs, helping merchants achieve profitability, and ensuring that selected stores maintain authentic recommendations [2].