新势力前高管去直播“卖菜”了

Core Viewpoint - The article discusses the career transition of Xu Jiyi, who has moved from the automotive industry to becoming a rural agricultural influencer, highlighting the challenges and opportunities in both sectors [3][5]. Group 1: Xu Jiyi's Career Transition - Xu Jiyi has taken on a new role as a rural agricultural influencer after leaving his previous position at Extreme Automobile, where he served as the public relations head [3][5]. - His new venture involves creating a personal brand focused on agricultural products, aiming to integrate resources and establish a business model [3][5]. - Xu's departure from Extreme Automobile followed a period of significant challenges for the company, including layoffs and financial difficulties, leading to its operational halt [5][6]. Group 2: Insights on the Automotive Industry - The automotive industry is described as highly competitive, with intense price wars and a significant number of new entrants facing elimination [4][5]. - Despite the challenges, the market for electric vehicles remains expansive, with sales growth exceeding 30%, and the industry is undergoing a transformation driven by smart technology [3][5]. - Xu Jiyi's outspoken criticism of competitors, such as Xiaomi Auto, reflects the high stakes and public scrutiny within the automotive sector [4][5]. Group 3: Reflections on Agricultural Sector - Xu Jiyi expresses that selling agricultural products is more challenging than selling cars, emphasizing the complexities of the agricultural market [6]. - His current work routine includes producing short videos, conducting live streams, and visiting production sites, indicating a hands-on approach to his new role [6]. - The article highlights the personal fulfillment Xu finds in his new career, contrasting it with his previous experiences in the automotive industry [6].