乘联分会·2025-12-09 08:46Core Viewpoint - The domestic narrow passenger car market in China experienced a retail sales decline in November 2025, with a total of 2.225 million units sold, representing a year-on-year decrease of 8.1% and a month-on-month decrease of 1.1%. However, the cumulative sales from January to November reached 21.483 million units, showing a year-on-year growth of 6.1% [2][3]. Sales Performance - In November 2025, the sales breakdown by vehicle type showed that sedans sold 1.007 million units (down 10.0% year-on-year), MPVs sold 86,000 units (down 16.8%), SUVs sold 1.132 million units (up 5.6%), and NEVs sold 1.321 million units (up 4.2%) [3][4]. - The cumulative sales for the year until November were 9.831 million sedans (up 5.3%), 953,000 MPVs (up 0.1%), 10.699 million SUVs (up 7.3%), and 11.472 million NEVs (up 19.6%) [3][4]. Market Trends - The penetration rate of new energy vehicles (NEVs) in the domestic market reached 59.4% in November, with a penetration rate of 79.6% among domestic brands and 38.8% in the luxury segment [4]. - The analysis indicates that the retail growth rate for the year has followed a "low in the beginning, high in the middle, and flat at the end" trend, with new policies stabilizing the market and controlling price competition [2][4]. Manufacturer Rankings - In November 2025, BYD led the sales with 474,921 units (down 5.8% year-on-year), followed by Geely with 310,428 units (up 24.1%), and Chery with 262,475 units (down 3.6%) [7][9]. - For the cumulative sales from January to November, BYD also ranked first with 4.131 million units (up 10.4%), followed by Geely with 2.788 million units (up 41.8%) [8][10]. NEV Manufacturer Performance - In November 2025, BYD again led the NEV wholesale sales with 474,921 units (down 5.8% year-on-year), while Geely and Chery followed with 187,798 units (up 53.4%) and 111,577 units (up 54.0%) respectively [11][13]. - Cumulatively, BYD maintained its lead in NEV sales with 4.131 million units (up 10.4%) from January to November, while Geely's NEV sales surged by 97.4% to 1.534 million units [13][15].