Core Viewpoint - The "Xiaohong Card" will suspend its trial operation starting January 1, 2026, due to insufficient preparation to meet user demands for local lifestyle services [2][5]. Summary by Sections Announcement of Suspension - The Xiaohong Card was launched in September 2025 during the third "Malou Life Festival" as a local lifestyle membership card with an annual fee of 168 yuan, initially available in Shanghai, Hangzhou, and Guangzhou [2]. - Users could enjoy benefits such as discounts at selected stores and exclusive activities [2]. User Feedback and Future Plans - The Xiaohong Card team acknowledged user feedback, noting that while many users discovered new local stores and lifestyles, the service did not fully meet expectations for richness and convenience [5]. - The team plans to focus on enhancing local lifestyle content and tools after the suspension [5]. Specific Arrangements for Cardholders - All cardholders can continue to enjoy their benefits until December 31, 2025, after which the cards will automatically become invalid [3][6]. - Users who purchased the card will receive a full refund without needing to take any action [3][6].
小红书宣布：暂停试运营“小红卡”，全额退款
第一财经·2025-12-09 10:34