卫生巾界“爱马仕”遭吐槽：卖得最贵，却连“摆正”都难？

Core Viewpoint - The article discusses consumer complaints regarding the quality control of Procter & Gamble's (P&G) Always liquid sanitary napkins, particularly focusing on the misalignment of the absorbent core, which affects user experience and raises concerns about leakage [1][4][5]. Group 1: Product Quality Issues - Consumers have reported that the absorbent core of the Always liquid sanitary napkin is often misaligned, leading to dissatisfaction with the product's quality control [5][11]. - Many users have expressed their disappointment on social media, highlighting that the product has been consistently asymmetric since 2021, raising questions about the brand's quality assurance [5][11]. - Complaints about leakage have become common, with users associating the misalignment of the core with increased leakage risks during use [11][21]. Group 2: Pricing and Consumer Expectations - The Always liquid sanitary napkin is priced significantly higher than traditional options, with a price of 59.3 yuan for 36 pieces, making it over twice as expensive per piece compared to other brands [8][11]. - Due to the higher price point, consumers have elevated expectations regarding product performance, particularly in terms of leakage prevention and overall comfort [11][21]. Group 3: Market Performance and Challenges - P&G's feminine care segment, which includes Always, has faced challenges, with net sales declining by 4% to $4.755 billion and net profit down by 12% to $880 million [16]. - The overall performance in the Greater China market has also been under pressure, with sales dropping by 15% in Q1 of FY2025 and a slight recovery in subsequent quarters [16][17]. Group 4: Regulatory Environment - The sanitary napkin industry is experiencing increased regulatory scrutiny, with new national standards set to take effect, emphasizing hygiene and safety in production [22]. - The market has seen a crackdown on substandard products, with regulatory bodies taking action against non-compliant manufacturers, reflecting a growing demand for quality assurance from consumers [22].