公募基金绩效改革：在不断调适中寻求共识

Core Viewpoint - The revised "Guidelines for Performance Evaluation Management of Fund Management Companies" aims to reshape the asset management industry, which has a scale of 36 trillion and involves over 700 million investors, by emphasizing long-term value creation for investors [2]. Group 1: Key Design Features of the Guidelines - The guidelines extend the evaluation period, requiring at least 80% of performance indicators to be based on a three-year horizon, encouraging institutions to develop investment capabilities that endure market fluctuations [3]. - Performance compensation is closely tied to fund performance, with increased mandatory co-investment ratios, effectively aligning the interests of practitioners with those of investors, and introducing accountability measures that apply even to departing employees [4]. - The guidelines allow for differentiated assessments, focusing on performance deviations for fund managers, enhancing credit and liquidity management for fixed-income investments, and emphasizing client profit and loss for sales personnel, reflecting a nuanced regulatory approach [4][5]. Group 2: Industry Concerns and Challenges - Industry concerns include how sales personnel can be held accountable for uncontrollable client timing decisions and whether fund managers might adopt overly conservative strategies to avoid penalties, potentially harming market vitality and long-term investor returns [4]. - The intent behind assessing sales personnel is to shift their role from "seller" to "buyer advisor," promoting a service-oriented approach that requires collaboration across the distribution ecosystem [5]. - Balancing risk prevention with the encouragement of innovation will be crucial in evaluating the effectiveness of the guidelines, as a compatible incentive system can support a healthy industry ecosystem in the long run [5]. Group 3: Overall Impact and Future Outlook - The guidelines aim to transition the industry from a "scale competition" to a "value creation" focus, aligning with the fundamental interests of investors and the public [5]. - The implementation process will involve ongoing adjustments among regulatory intentions, institutional transformations, and public perceptions, fostering a dynamic consensus [5].