扩内需政策红利密集释放，多方聚力激活岁末消费潜能

Core Viewpoint - The article emphasizes the importance of enhancing the adaptability of supply and demand in consumer goods to promote consumption and achieve a dynamic balance at a higher level, ultimately laying a solid foundation for high-quality economic development [2]. Group 1: Policy Measures and Economic Impact - The central government has introduced multiple policies to boost consumption, including a 300 billion yuan special long-term bond to support the replacement of old consumer goods, injecting strong momentum into the consumption market [3]. - The "Special Action Plan to Boost Consumption" aims to enhance residents' income and reduce burdens, integrating consumption promotion into various economic and social policies [3]. - By the end of the first half of the year, the old-for-new policy had driven sales of 2.9 trillion yuan, benefiting approximately 400 million people [3]. Group 2: Consumer Trends and Market Dynamics - There is a notable shift in consumer behavior towards personalized, quality, and scenario-based consumption, indicating a transition from quantity to quality in consumer spending [4]. - The final consumption expenditure contributed 53.5% to economic growth in the first three quarters, an increase of 9 percentage points compared to the previous year, reinforcing its role as the main engine of economic growth [4]. Group 3: Seasonal Consumption and Cultural Influences - As the year-end approaches, consumer sentiment is focused on rewarding oneself and expressing hopes for the new year, leading to increased spending on products with positive connotations [6][7]. - Brands are leveraging cultural elements and consumer preferences for auspicious symbols in their product designs, such as themed food and jewelry, to attract buyers [7][8]. Group 4: Financial Sector Initiatives - Credit card companies, such as China Merchants Bank, are actively participating in consumption promotion by launching themed campaigns and additional discounts to align with government initiatives [4][8]. - The "Koi" themed campaign launched by China Merchants Bank aims to enhance the festive shopping experience, offering various rewards to cardholders, thus stimulating consumer spending [8][11].