多款明星车型卖不动了

Core Viewpoint - The automotive market experienced a significant downturn in November, with a notable decline in sales across various models, indicating a fierce competitive landscape and potential challenges ahead for the industry [3][6]. Sales Performance - In November, among the models with sales exceeding 3,000 units, 139 experienced a decline, with 17 models seeing a drop of over 3,000 units. Notably, the Changan Lumin saw a drastic decrease in sales from 20,520 units to 11,744 units, a decline of 43.7%, dropping its ranking from 12th to 53rd [3][4][10]. - The Leidao L90, after three months post-launch, fell below 10,000 units for the first time, selling 5,970 units with a 49.1% drop, ranking 119th. The Deep Blue S07's sales plummeted from 8,761 to 3,819 units, a 56.4% decline, ranking 169th [4][5][12]. - Other models like the Haval Menglong PHEV and Leap C16 also saw significant declines, with sales dropping over 3,000 units, leading to rankings outside the top 100 [4][5]. New Energy Vehicles - Despite some declines, certain new energy vehicle manufacturers showed resilience. For instance, Leap's new model Lafa5 delivered 7,397 units in its launch month, while NIO's ES8 saw an increase in deliveries to 10,689 units, up by 3,986 units from the previous month [5][6]. Market Trends - The overall retail sales of passenger vehicles in November reached 2.225 million units, reflecting an 8.1% year-on-year decline, which is a significant increase from the 0.5% decline in October [5][6]. - The automotive industry is expected to face an even more intense competitive environment in 2026, suggesting a potential for further market consolidation and challenges for existing players [6].