日经中文网·2025-12-11 02:47Core Viewpoint - GAC Group plans to enter the Japanese electric vehicle (EV) market in the summer of 2026, aiming for 2,000 orders by 2027, amid declining domestic sales and increasing competition in the EV sector [2][4]. Group 1: Market Entry Strategy - GAC will sell its AION brand EVs in Japan through M Mobility Japan, targeting corporate clients initially with two models: AION UT and AION V [4]. - The AION UT will have a starting price of 3.3 million yen (approximately 149,800 yuan), while the AION V will start at 5 million yen (approximately 227,000 yuan) [4]. - GAC's total sales from January to September 2025 fell by 11% year-on-year to 1.18 million units, with AION brand sales down 20% to 180,000 units [4]. Group 2: Competitive Landscape - Other Chinese automakers, including BYD and Geely, have also entered the Japanese market, with BYD achieving 3,508 units sold in Japan from January to November 2023, a 64% increase year-on-year [6][7]. - The overall EV sales in Japan from January to November 2023 were 55,380 units, with EVs accounting for only about 1.5% of new car sales, indicating significant growth potential [7][9]. - Japanese automakers are responding with new EV models, intensifying competition in the market [9].