安利中国本土化创新：从一粒“种子”到“美好生活”之花

Core Viewpoint - Amway has evolved over 30 years in China, transforming from a foreign entity into a significant local innovator, contributing to the health and wellness sector through localized research and development [1][2]. Group 1: Innovation and Research - Amway has established the largest plant variety resource library in the industry, with over 200 plant species and more than 900 varieties, including 304 varieties of lotus and 131 varieties of blueberries [5]. - The company collaborates with prestigious institutions like the Chinese Academy of Traditional Chinese Medicine and the Nanjing Institute of Soil Sciences, achieving breakthroughs in plant nutrition research [5]. - Amway's plant research center has successfully sequenced the entire genome of chrysanthemum, filling an international gap, and has been awarded for pioneering the application of plant DNA molecular identification technology [5][7]. Group 2: Localized Production and Supply Chain - Amway operates over 2,500 hectares of owned farms in the U.S., Mexico, and Brazil, and has 134 certified organic farms globally, focusing on sustainable plant cultivation [8]. - The company plans to invest in its first organic farm in China, located in Sichuan, which will focus on the cultivation of traditional Chinese medicinal herbs [8]. - The Guangzhou production base supports 55% of Amway's global product sales and serves over 50 countries, becoming a crucial hub in Amway's global supply chain [15]. Group 3: Product Innovation and Market Strategy - Amway has transitioned from "follow-up localization" to "leading localization," launching several successful products based on traditional Chinese medicine that have gained international acclaim [14]. - The company has introduced several flagship products, such as Ginkgo Biloba and various health supplements, achieving significant sales milestones, including over 20 billion yuan in sales for "基源欣活" within two years [15]. - Amway's strategy has shifted towards providing comprehensive health solutions, integrating digital tools and community engagement to enhance customer experience and partner involvement [21][22]. Group 4: Future Investments and Growth - Amway announced a five-year investment plan of 2.1 billion yuan to enhance its operations in China, including 700 million yuan for upgrading the Guangzhou production base and 400 million yuan for digital infrastructure [24]. - The company aims to strengthen its research capabilities, including the establishment of its organic farm and advancements in plant anti-aging research [24]. - Amway's commitment to the Chinese market is reflected in its role as a "city partner" in Guangzhou, focusing on health promotion and community building [22].