吊扇也能“飞”上天

Core Insights - The article emphasizes the importance of focusing on core technologies and allowing innovation to grow naturally, rather than chasing short-term speculative trends [1][20] - It advocates for a strategic approach of gradual value creation instead of aggressive expansion in the manufacturing sector, which is referred to as "returning to the essence and opening up new paths" [1][21] Group 1: Transformation and Innovation - Many small and medium-sized enterprises in Guangdong are embarking on a journey of transformation and innovation, returning to the essence of manufacturing and achieving breakthroughs in technology and application scenarios [2] - New Shengshi's chairman, Lu Qirong, has focused on lean manufacturing, smart transformation, and technology research and development, leading the company to become a champion in the ceiling fan industry [7] - The transition from ceiling fans to drones illustrates a significant technological migration, combining existing motor technology and manufacturing processes with new applications in three-dimensional space [7][8] Group 2: Strategic Philosophy - The article discusses the dual wisdom of "returning" in the context of strategic philosophy, emphasizing the need to maintain independent judgment amidst mainstream trends and to return to the essence of technology for new growth points [5][19] - The concept of "creating a new demand" through innovative breakthroughs, rather than incremental improvements, is highlighted as a key to achieving significant market differentiation [14] Group 3: Brand and Market Positioning - The article points out that even high-quality products may struggle to gain market recognition if their brand positioning lags behind, indicating a common shortcoming in Chinese manufacturing [17] - New Shengshi's architectural design reflects a systematic approach to brand image construction, integrating philosophical thought and aesthetic pursuit into the manufacturing process [17] Group 4: Open Innovation and Collaboration - The article stresses that true innovation efficiency comes from resource integration rather than isolated research and development, citing Apple's model of global resource integration as a successful example [11] - The promotion of mutual cooperation among small and medium-sized enterprises is seen as a way to optimize costs and accelerate innovation cycles, allowing more companies to participate in high-tech product development [12]