明年买车，更便宜？

Core Viewpoint - The automotive market in China is expected to face significant challenges in 2026, with predictions of stagnation or even negative growth due to the cessation of subsidies and changing consumer behavior [4][5][6]. Market Predictions - Experts predict a growth rate of around 4% for 2025, with a potential slowdown to 3.2% in 2026. However, many automotive executives foresee negative growth, with some estimating declines in the double digits [5]. - November sales data indicates a retail volume of 2.225 million vehicles, reflecting an 8.1% year-on-year decline and a 1.1% month-on-month decrease, continuing a downward trend from October [6]. Impact of Subsidy Changes - The abrupt halt of subsidies, including local and national incentives, has significantly impacted consumer purchasing decisions, leading to a hold-off on vehicle purchases [8][9]. - In 2025, the cumulative benefits from various subsidies amounted to nearly 400 billion yuan, with over 10 million vehicles benefiting from trade-in subsidies [9]. Consumer Behavior - The cessation of subsidies has led to a "wait-and-see" attitude among potential buyers, with many choosing to delay purchases until more favorable conditions arise [10][13]. - Some consumers speculate that the removal of subsidies may lead to lower vehicle prices, as manufacturers may need to reduce prices to stimulate demand [14]. Competitive Landscape - The automotive industry is entering a more competitive phase, with a shift from subsidy-driven growth to a focus on profitability and product quality [16][17]. - Companies are expected to adopt strategies that prioritize production based on sales rather than maximizing output, which may lead to a more rational pricing environment [17]. Policy Outlook - Future policies are anticipated to focus on industry upgrades and targeted support for specific consumer groups, rather than broad subsidies [17]. - The market may see a consolidation of brands, with only those possessing strong technological capabilities and operational efficiency surviving the competitive landscape [17]. Conclusion - The automotive market in China is poised for a challenging year ahead, with uncertainties surrounding consumer behavior and policy changes potentially reshaping the industry dynamics [19].