BBA将成历史，问界杀入豪车市场腹地

Core Viewpoint - The article highlights the significant shift in the luxury car market in China, where the domestic brand AITO (问界) has emerged as a leading luxury brand, challenging foreign luxury car manufacturers and reshaping the market dynamics [1][20]. Group 1: Market Dynamics - Traditional foreign luxury car brands, particularly the German trio (BBA), are losing ground as local dealers switch allegiance to AITO, indicating a fundamental change in the luxury car landscape [3][10]. - AITO has achieved impressive sales figures, surpassing 900,000 units cumulatively, with over 51,000 units sold in November alone, marking a historic high [5][20]. - The brand's flagship models, such as the AITO M9, have dominated the market, with 70% of sales in the 500,000 yuan segment attributed to this model [8][10]. Group 2: Consumer Preferences - High-net-worth consumers are increasingly valuing smart technology and safety features over traditional luxury markers like brand history and material quality [4][10]. - AITO's focus on safety and innovative technology, such as collision unlocking systems, has resonated with consumers, leading to a shift in what is considered "luxury" [11][12]. - The brand's commitment to user safety and experience has positioned it as a preferred choice among discerning buyers, as evidenced by its high Net Promoter Score (NPS) [13]. Group 3: Competitive Landscape - AITO's rise is seen as part of a broader trend where Chinese brands are leveraging technology and innovation to compete with established foreign luxury brands [15][16]. - The brand has become a benchmark in the high-end SUV market, with many competitors now using AITO as a reference point for comparison [16][20]. - The article emphasizes that AITO's success is not just about sales but also about redefining luxury in the automotive industry through technological advancements and consumer-centric approaches [21].