五粮液，曲线降价

Core Viewpoint - The article discusses the recent price adjustment strategies of high-end liquor brands, particularly focusing on Wuliangye and Guojiao 1573, and the competitive dynamics in the premium liquor market following Wuliangye's price changes [1][3][5]. Group 1: Market Dynamics - Wuliangye has been leading the high-end liquor market, with Guojiao 1573 closely following, and both brands often adjust their prices in tandem [1][3]. - The competition has intensified, with Guojiao 1573 expected to adopt a follow-up strategy similar to Wuliangye, potentially using channel subsidies to effectively lower prices without officially changing the factory price [1][3][9]. - The price gap between Guojiao 1573 and Wuliangye has been narrowing, with Guojiao 1573's price sometimes exceeding Wuliangye's [3][9]. Group 2: Pricing Strategies - Wuliangye's pricing strategy has included initial price increases followed by indirect price reductions through channel incentives, leading to a complex pricing environment [7][9]. - Guojiao 1573 has historically followed Wuliangye's pricing moves, but its management has indicated a more cautious approach this time, reflecting on past experiences where aggressive pricing led to market share losses [8][10]. - The current market environment is characterized by a need for strategic pricing adjustments, as both brands face declining demand and the challenge of maintaining market share [10][12]. Group 3: Product Focus and Revenue Contribution - Wuliangye's revenue is heavily reliant on its flagship product, contributing 50%-60% to its overall income, while Guojiao 1573 has diversified its offerings, with significant contributions from both high and low alcohol content products [13][14]. - Guojiao 1573's revenue contribution from high-end products has increased significantly, indicating a successful strategy in expanding its market presence [13][14]. - The competitive landscape has evolved, with new players entering the market, making pricing strategies more critical for maintaining brand positioning [14][15].