监管叫停“大字吸睛，小字免责”

Core Viewpoint - The State Administration for Market Regulation has drafted the "Guidelines for Law Enforcement on Advertising Citation Content (Draft for Comments)" to address issues in the advertising market, including the misuse of third-party reports and the promotion of "involution" competition [1]. Group 1 - The announcement highlights concerns about the prevalent practice of using third-party reports in advertisements to claim "industry firsts," which contributes to intensified competition within the industry [1]. - The guidelines aim to regulate the citation content in advertisements, helping advertising entities improve compliance capabilities [1]. - The document addresses the issue of "big font attracts attention, small font disclaims responsibility," which exacerbates the problem of "involution" in competition [1].