喜茶一年关店超650家,有加盟店亏损数十万离场
21世纪经济报道·2025-12-12 14:32

Group 1 - The core viewpoint of the article highlights the challenges faced by Heytea, particularly its decision to temporarily halt franchise applications due to high competition and operational difficulties [1] - Heytea's previous franchisee reported significant losses, with some stores losing over 1 million yuan, attributed to an incomplete initial system and a 40% increase in material costs, which have pressured profit margins [1] - The number of Heytea stores is projected to decrease from 4,610 to 3,930 between October 2024 and October 2025, indicating a net reduction of 680 stores, with the current store count stabilizing around 3,946 as of November [1]