荣耀品牌营销总裁离职

Core Viewpoint - The departure of Guo Rui, a key executive at Honor, comes at a critical time as the company is pushing for globalization and AI transformation, raising questions about its future marketing strategies and leadership continuity [3][4]. Group 1: Executive Departure - Guo Rui, Senior Vice President and Chief Marketing Officer of Honor, has confirmed his departure from the company, indicating he has not yet decided on his next steps but may venture into the tech sector again [3]. - Guo Rui joined Honor in August 2021 as a founding management team member and has played a significant role in marketing major product launches [3]. Group 2: Market Performance - Honor is currently experiencing a "growth overseas, pressure domestically" scenario, with a 10% market share in the Middle East, marking a 128% year-on-year growth, making it the fastest-growing smartphone brand in the region [4]. - In Europe, Honor holds a 4% market share, with a 42% year-on-year increase in shipments in Q2 2025, leading among major competitors [4]. - Domestically, Honor's market share is at 14.4%, tied for fifth place with OPPO, and has seen a 2.1% decline in shipments compared to the previous year, down from a peak of 17.1% in Q1 2024 [4]. Group 3: Future Leadership and Strategy - The timing of Guo Rui's departure is critical as Honor is in the midst of global expansion and AI transformation, with the existing global marketing framework expected to play a foundational role [4]. - Honor has not yet announced a successor for Guo Rui, making it essential for the new management team to maintain brand growth momentum amid fierce competition [4]. - Notably, Guan Haitao, former Chief Brand Officer at Zeekr, has rejoined Honor to oversee global marketing, bringing prior experience from various leadership roles within the company [4].