最新发文！剑指基金销售“重规模”乱象，投资者盈亏成核心指标

Core Viewpoint - The article discusses the recent draft regulation aimed at standardizing fund sales practices to protect investors' rights and interests, emphasizing a shift from a scale-focused approach to one that prioritizes investor outcomes and long-term benefits [1][7]. Group 1: Fund Sales Practices - The draft regulation requires fund managers and sales institutions to adopt a long-term sales philosophy centered on "the best interests of investors" [1]. - It emphasizes that performance evaluation metrics for fund sales should increase the weight of equity fund retention and investor profit and loss situations, rather than focusing primarily on sales revenue and scale [7]. Group 2: Disclosure and Marketing Requirements - Fund managers and sales institutions must objectively and comprehensively present fund performance, clearly stating that past performance does not guarantee future returns [2]. - Specific requirements include displaying fund performance over periods longer than six months, using data from recognized fund evaluation agencies for rankings, and presenting risk indicators alongside performance metrics [2]. Group 3: Live Streaming Regulations - When conducting live streaming for fund promotion, fund managers and sales institutions must ensure compliance and risk management are aligned with the nature of the live business [5]. - Live streaming personnel must possess relevant qualifications and adhere to advertising laws, with strict guidelines on content and compliance monitoring during broadcasts [6]. Group 4: Performance Evaluation Mechanism - The draft regulation calls for a revised performance evaluation mechanism that aligns with operational performance, financial status, and compliance risk management [7]. - It specifies that the evaluation should include metrics related to fund retention, new fund subscription retention, and investor profit and loss over a minimum period of three years [7].