比亚迪、小鹏、北汽，集体表态

Core Viewpoint - The article discusses the release of the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry" by the State Administration for Market Regulation, aimed at establishing clear pricing compliance standards for automotive manufacturers and sales enterprises [3][4]. Group 1: Guidelines Overview - The guidelines consist of five chapters and 28 articles, detailing pricing behavior norms for automotive manufacturers, covering aspects from vehicle production to parts, pricing strategies, and sales practices [4]. - The guidelines emphasize the need for automotive sales enterprises to adhere to pricing behavior requirements, particularly in new car sales, addressing issues like lack of clear pricing and false promotions [4]. - The guidelines encourage the establishment of internal compliance management systems within automotive production and sales enterprises to prevent pricing violations from the source [4]. Group 2: Industry Response - Several automotive companies, including BYD, have expressed support for the guidelines, stating that they provide clear guidance for maintaining fair competition and protecting consumer rights [6][8]. - BYD commits to optimizing its pricing management and compliance systems in line with the guidelines, ensuring consumer interests are safeguarded and preventing any form of price fraud [8][9]. - Xpeng Motors also plans to use the guidelines as a reference to enhance transparency and compliance in its pricing and sales processes, ensuring adherence to clear pricing principles [11]. - BAIC Group has announced its support for the guidelines, emphasizing its commitment to lawful operations and the establishment of a comprehensive pricing compliance management system [11]. Group 3: Industry Association Insights - The China Association of Automobile Manufacturers (CAAM) has interpreted the guidelines, stating that legal and compliant operations are essential for businesses [14]. - CAAM highlights the importance of developing robust internal pricing compliance mechanisms to avoid brand damage and customer loss due to pricing violations, thereby fostering a trustworthy business image [14]. - The association encourages automotive manufacturers to focus on brand, product, and service quality while maintaining a fair competitive environment to promote healthy industry development [14].