新华网财经·2025-12-13 02:27Core Viewpoint - The National Market Supervision Administration has released a draft guideline for price behavior compliance in the automotive industry, aiming to promote fair competition and protect consumer rights [2][3]. Group 1: Guidelines Overview - The draft guideline consists of five chapters and 28 articles, detailing compliance requirements for price behavior in automotive production and sales [3]. - It specifies price compliance requirements for automotive production enterprises, covering aspects from vehicle and parts production to pricing strategies and sales behaviors [6]. - The guideline emphasizes the need for automotive sales enterprises to adhere to clear pricing and to address issues like misleading promotions [6]. Group 2: Industry Responses - BYD has expressed support for the guideline, stating it will enhance its price management and compliance system, ensuring consumer protection and fair competition [5][8]. - Xpeng Motors has committed to using the guideline as a reference to improve transparency and compliance in its pricing and sales processes [8]. - BAIC Group has announced its support for the guideline, pledging to integrate its requirements into its pricing and dealer management processes to uphold fair competition [8]. Group 3: Industry Association Insights - The China Association of Automobile Manufacturers has highlighted the importance of legal and compliant operations, urging companies to establish internal price compliance management mechanisms [11]. - It noted that adhering to these guidelines can help prevent brand damage and customer loss due to pricing violations, while also enhancing consumer trust in brands [11].