中国基金报·2025-12-13 05:27Core Viewpoint - The National Market Supervision Administration has released a draft guideline for price behavior compliance in the automotive industry, aiming to establish clear standards for pricing practices and enhance fair competition within the sector [2][3]. Group 1: Guidelines Overview - The draft guideline consists of five chapters and 28 articles, detailing compliance requirements for price behavior from vehicle production to sales, including pricing strategies and sales practices [3][6]. - It emphasizes the need for automotive sales enterprises to adhere to clear pricing and avoid misleading promotions, addressing significant issues in new car sales [6]. Group 2: Industry Response - Multiple automotive companies, including BYD and Xpeng Motors, have expressed their support for the guideline, committing to enhance their pricing management and compliance systems in line with the new standards [5][9][11]. - BYD stated that the guideline provides clear guidance for maintaining fair competition and protecting consumer rights, while also promoting sustainable development in the industry [7][9]. - Xpeng Motors pledged to ensure transparency and compliance in all pricing and sales processes, reinforcing consumer rights against price fraud and unfair competition [11]. Group 3: Association Insights - The China Association of Automobile Manufacturers highlighted the importance of legal and compliant operations, urging companies to establish robust internal price compliance mechanisms to prevent irrational competition and protect brand integrity [13]. - The association noted that adhering to these guidelines can enhance consumer trust and promote a healthy competitive environment in the automotive industry [13].