中汽协会解读《汽车行业价格行为合规指南（征求意见稿）》：维护公平竞争环境 促进汽车行业健康发展

Core Viewpoint - The article discusses the release of the "Automobile Industry Pricing Behavior Compliance Guidelines (Draft for Comments)" by the State Administration for Market Regulation, aimed at promoting fair competition and healthy development in the automotive industry [2][3]. Group 1: Industry Overview - The automotive industry has been experiencing severe "involution" competition, negatively impacting overall profitability and disrupting normal market order [2]. - The central government has emphasized the need for industry self-discipline to prevent malicious competition, with a series of measures being implemented to address disordered price competition [2]. Group 2: Guidelines for Automobile Manufacturers - The guidelines require automobile manufacturers to establish pricing strategies based on production costs and market demand, ensuring compliance across all pricing behaviors in vehicle sales and financial services [3]. - Manufacturers are prohibited from engaging in unfair price competition aimed at eliminating competitors or monopolizing the market, except for legally reducing prices on excess inventory [3]. Group 3: Guidelines for Automobile Dealers - Automobile sales enterprises must operate with integrity, avoiding deceptive pricing practices and ensuring clear pricing [4]. - Sales enterprises are also prohibited from engaging in unfair pricing behaviors aimed at excluding competitors or monopolizing the market, and must not sell below the cost price [4]. Group 4: Compliance and Risk Management - Companies are encouraged to establish robust internal pricing compliance management mechanisms to identify and mitigate pricing risks, thereby avoiding brand damage and customer loss [5]. - By focusing on compliance, companies can enhance consumer trust and maintain a fair competitive environment, ultimately promoting healthy industry development [5].