车市年终“翘尾”失败 2026年市场承压

Core Viewpoint - The automotive market in 2026 is expected to face significant pressure due to the cancellation of subsidies and the introduction of a 50% purchase tax on new energy vehicles [1][4][12]. Group 1: Market Conditions - The automotive market is experiencing a downturn, with retail sales in November dropping to 2.225 million units, a year-on-year decrease of 8.1% [6]. - The cancellation of local subsidies has led to a significant decline in consumer activity, with many dealerships reporting a lack of customers compared to previous years [2][7]. - The expectation of a year-end sales surge has not materialized, as dealers report disappointing sales figures [6][12]. Group 2: Subsidy Policies - The central government's vehicle replacement subsidy is set to continue until December 31, 2025, but many local subsidies have already been exhausted [2][8]. - The introduction of a 50% purchase tax on new energy vehicles starting in 2026 is anticipated to further strain the market [4][12]. - Despite the challenges, some regions are still implementing local subsidies to stimulate sales, with examples of cash incentives being offered in various cities [9][14]. Group 3: Company Responses - In response to the market conditions, many automakers are introducing their own incentives, such as covering the additional purchase tax for customers who order vehicles before the end of 2025 [3][12]. - Companies like Dongfeng Honda and Lynk & Co are optimistic about maintaining stable sales through strategic product offerings and adapting to policy changes [12][13]. - Automakers are focusing on enhancing their product value and aligning their strategies with local market demands to navigate the upcoming challenges [13][14].