多部门发文，事关消费者网购

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation and other departments aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on live e-commerce [1][3]. Group 1: Key Measures and Innovations - The guidelines emphasize the need for a clear selection mechanism for products, training requirements, and a "blacklist" system for live e-commerce to ensure quality and safety [1][7]. - A series of innovative measures are proposed, including the introduction of a "product digital passport" for quality verification and the establishment of a national industrial product quality safety monitoring and early warning platform [2][8]. - The guidelines aim to transform the platform economy from "large scale" to "high quality" by enhancing product innovation and service standardization, while also holding platforms and operators accountable for quality control [3][6]. Group 2: Addressing Consumer Concerns - The guidelines propose measures to ensure consumers can buy genuine products online, including strict actions against counterfeit goods and false labeling [5][9]. - Improvements in online service standards and after-sales support are highlighted, such as establishing direct hotlines for elderly consumers and creating rapid response channels for issue resolution [5][10]. - The focus is on optimizing consumer rights protection services to enhance shopping confidence [3][5]. Group 3: Technological Empowerment and Collaborative Governance - The guidelines support the use of technology to enhance consumer experience and improve the precision of quality supervision through big data and artificial intelligence [7][8]. - A collaborative governance model is emphasized, involving government regulation, platform responsibility, corporate self-discipline, and social oversight [7][9]. - Specific requirements for platforms include rigorous entry audits and the use of digital tools for daily management, ensuring that dishonest practices are minimized [17].