林清轩通过港交所聆讯：将成「国货高端护肤第一股」：上半年营收同比增98%

Core Viewpoint - Lin Qingxuan is set to become the first domestic high-end skincare brand to go public in Hong Kong, highlighting its significant growth and market position in the industry [3][4]. Financial Performance - In the first half of this year, Lin Qingxuan's revenue surged by 98.3% to 1.052 billion yuan compared to 530 million yuan in the same period of 2024 [4]. - The adjusted net profit for the same period increased by 117.4% to 200 million yuan from 92 million yuan in 2024, nearly matching the total profit for the entire year of 2024 [4]. Market Position - By 2024, Lin Qingxuan ranks first among all domestic high-end skincare brands in China and is the only domestic brand among the top 15 high-end skincare brands, which includes both domestic and international brands [9]. - In the high-end anti-wrinkle and firming skincare segment, Lin Qingxuan is the leading domestic brand and ranks among the top 10 overall [9]. Product Development - Lin Qingxuan has established itself as the only company in China's facial oil market to achieve full value chain integration of its core ingredients, holding 87 patents, including 46 invention patents [7]. - The flagship product, Camellia Oil, has sold over 45 million bottles since its launch in 2014 and has consistently ranked first in total retail sales among all facial oil products in China for 11 consecutive years [5]. Supply Chain and Production - Lin Qingxuan has secured long-term supply agreements with nine high-quality camellia flower planting bases covering over 20,000 acres in Zhejiang and Jiangxi provinces [8]. - The company adheres to strict production processes that meet pharmaceutical-grade standards, ensuring high quality and reliability of its products [8]. Customer Engagement - Lin Qingxuan has over 5.6 million active customers, with an average annual repurchase rate of approximately 33.5%, which is higher than the industry average [9]. - The company has a strong online presence, with a compound annual growth rate of 51.2% in online revenue from 2022 to 2024, and a year-on-year growth rate of 137.2% in the first half of this year [12]. Expansion Plans - Lin Qingxuan plans to initiate a global expansion process, starting with the Southeast Asian market [13]. - The funds raised from the IPO will be primarily used for brand building, enhancing sales networks, strengthening production and supply chain capabilities, and digital transformation [13].