00后包别墅跨年,“打飞的”去看跨年演唱会
第一财经·2025-12-15 08:03

Core Insights - The tourism market is experiencing significant growth as the New Year and Spring Festival holidays approach, driven by diverse holiday durations and increased consumer spending [3] Group 1: New Year Events and Travel Trends - Major cities are hosting New Year concerts, leading to a surge in local tourism. For instance, hotel bookings in Nanning increased by 17 times year-on-year, surpassing major cities like Shanghai and Beijing [4] - In Guangzhou, hotel bookings around the concert venue increased by 13 times, with overall hotel reservations in the city growing nearly 3 times [5] - Popular destinations for New Year travel include Beijing, Guangzhou, Shanghai, and Sanya, with hotel bookings in these cities seeing significant increases [9] Group 2: Winter and Warm Weather Tourism - The domestic travel market is witnessing a dual trend of "ice and snow" tourism alongside "warm winter" tourism, with overall travel bookings for the New Year holiday up over 60% year-on-year [8] - Changbai Mountain is a top choice for snow tourism, with bookings doubling compared to last year, while Sanya is favored for warm winter getaways [8] Group 3: Accommodation Trends - The trend of renting entire villas for New Year celebrations is on the rise, with bookings for standalone villas increasing by 1.4 times [11] - The popularity of homestays among the younger generation (00s) is evident, with their bookings accounting for 52% of total homestay reservations, marking a 1.7 times increase [11] Group 4: International Travel Growth - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to travel adjustments in Japan [13] - Russia has emerged as a top long-haul destination, particularly after the introduction of a 30-day visa-free policy for Chinese citizens, leading to a surge in bookings for trips to Murmansk [13]