14天5万多,海外研学=换个地方打游戏?
创业邦·2025-12-16 03:43

Core Viewpoint - The article highlights the growing concerns regarding the overseas study tour industry, emphasizing that many programs marketed as educational experiences are often misleading and fail to deliver on their promises, leading to a significant gap between expectations and reality [4][6][30]. Group 1: Industry Overview - The overseas study tour market is preparing for the winter vacation season, with many institutions promoting enticing programs aimed at enhancing global competencies [4][5]. - High fees, often exceeding tens of thousands of yuan, are charged for these programs, which are frequently criticized for lacking genuine educational value and being more akin to travel tours [6][30]. - Many programs falsely advertise features such as staying in prestigious university dormitories and being taught by renowned professors, which are often replaced by substandard accommodations and unqualified instructors [7][10]. Group 2: Consumer Experiences - Parents express concerns about the actual experiences their children have during these study tours, with reports of students engaging in activities unrelated to education, such as playing games during travel [9][20]. - Testimonials reveal that students often return with minimal educational gains, having participated in superficial activities rather than meaningful academic engagement [13][14]. - The lack of proper educational management during these tours has led to a situation where students are left unsupervised, resulting in behavior that contradicts the intended educational purpose [9][19]. Group 3: Financial Dynamics - The high costs associated with these programs are attributed to a complex profit-sharing structure, where various stakeholders, including domestic schools and foreign partners, take significant cuts, often leading to inflated prices for parents [25][30]. - The article suggests that many institutions operate as intermediaries, collecting fees while outsourcing the actual program execution to cheaper local agencies, which compromises the quality of the educational experience [27][30]. Group 4: Market Trends - The overseas study tour market in China is projected to grow significantly, with estimates indicating a market size of 179.1 billion yuan in 2024, reflecting a 21.9% year-on-year increase [31]. - The target demographic for these programs is becoming increasingly younger, with some institutions even catering to preschool-aged children, raising questions about the appropriateness and effectiveness of such early exposure [28]. Group 5: Recommendations for Parents - Parents are advised to conduct thorough research before enrolling their children in overseas study programs, focusing on the credibility of the institutions, the transparency of the curriculum, and the qualifications of the instructors [35]. - The article emphasizes that while the intention behind these programs is to broaden children's horizons, the reality often falls short, and parents should weigh the potential benefits against the financial costs and risks involved [35].