Core Viewpoint - Chinese enterprises are undergoing a transformation in their internationalization process, evolving from low-value manufacturing to product export and now to brand globalization, which presents new challenges in compliance and market adaptation [3]. Group 1: System Reconstruction and Core Logic Changes - The shift in internationalization requires a comprehensive "system reconstruction" across three dimensions: moving from "single store output" to "platform-driven," from "experience-based decision-making" to "data-driven decision-making," and from "individual operations" to "ecosystem collaboration" [5]. - Companies must ensure smooth flows of capital, information, and logistics in foreign markets, which demands enhanced platform coordination and compliance capabilities [5]. - The current logic of "going global" emphasizes high value through brand and innovation, integrating cultural elements and local adaptations rather than relying solely on low-cost manufacturing [6][7]. Group 2: Compliance Risk Management - The challenges faced by Chinese companies in international markets vary significantly by region, with compliance and operational hurdles being prominent [9]. - For instance, regulatory requirements in the U.S. have extended the approval and renovation periods for new stores, while markets like Malaysia and Thailand allow for quicker expansion but present their own local operational challenges [9][10]. - Successful international expansion hinges on adapting management practices to local conditions and leveraging digital tools to optimize supply chains [10]. Group 3: Digitalization and Market Adaptation - The need for a unified digital management system is critical for managing consumer behavior, cash flow, and supply chain operations across different markets [11]. - The penetration of online ordering and electronic payments in Southeast Asia remains low, complicating the integration of local payment systems for cross-border operations [11]. - New Chinese retail and restaurant brands are leveraging their inherent digital capabilities and robust supply chain systems to establish themselves as potential global leaders [12].
中企“出海”面临系统重构，如何规避合规风险