抖音：禁止非财经认证账号发布财经专业内容

Core Viewpoint - Douyin released the "Douyin Community Financial Industry Convention (Trial)" on December 16, which establishes core governance norms for account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability, aiming to regulate the dissemination of financial-related content within the Douyin community [1] Account Qualification - The convention encourages creators in the financial sector to complete the platform's financial professional qualification certification before publishing financial professional content, explicitly prohibiting unqualified accounts from publishing such content or recommending related services [2][4] Content Management - The platform promotes the sharing of objective and neutral content related to financial professional knowledge, while prohibiting unqualified accounts from publishing financial professional content or implying they have a financial background [6] - It is forbidden to impersonate financial experts or institutions, and any changes in qualifications must be reported to the platform within 30 days [6] Marketing Behavior - Financial institutions and professionals are prohibited from conducting marketing activities beyond their business scope and from engaging in misleading marketing practices [10] - The convention bans the promotion of illegal financial services, including illegal fundraising and illegal tax evasion, as well as the dissemination of false information regarding financial products [10] - It also prohibits the use of misleading endorsements or fabricated investment experiences to mislead users about investment safety [10] Violation Handling and Accountability - Violations of the governance norms will result in graduated penalties based on the severity of the violation, including the cancellation of interactive functions for unqualified accounts and potential permanent bans for serious infractions [11][13] - The platform will cooperate with judicial and law enforcement agencies in cases where illegal financial services cause user rights damage [13]